It’s frustrating, isn’t it?
You start writing and publishing blog posts. The first few articles are exciting to write. And then after several blog posts, you freeze.
Suddenly you can’t come up with a solid blog post idea to write about.
And then doubt creeps in.
You start telling yourself things like:
Maybe I don’t need a blog for my business website after all.
I’m not a writer. I should just drop this blog.
Next thing you know, you haven’t published a new blog post in over a month. Or two.
It doesn’t have to be this way.
You have a message to share. You can blog consistently. You can overcome blogger’s block.
Let me show you how.
Find an accountability partner
Ask a friend to hold you accountable that you publish regularly. You can ask them to “punish” you if you don’t.
Be creative about the “punishment”. For example, pay $10 to a friend or do something funny in front of other people if you don’t publish.
I find that holding myself accountable is better than asking a friend to do so. Based on my experience, it’s more effective that way. For example, I give myself a “reward” when I accomplish one of my goals. Rewards can be as simple as an ice cream treat or as generous as a vacation.
But that’s just me.
You may have a difference preference.
If you think asking a friend to hold you accountable works, do it.
Set a realistic goal
Does publishing three or four times a week feel daunting? Too busy to publish every day? You might end up not publishing a single post because of the stress you’ve put yourself into!
Find a publishing frequency you’re comfortable with.
Most blogging advice tells you to publish at least twice a week. But don’t think of this as a rule but a guideline.
Boost Blog Traffic by Jon Morrow, one of the authority blogs in the blogosphere, publishes once a week.
Henneke Duistermaat at Enchanting Marketing also publishes once a week, and her blog is thriving with engaged readers to boot!
If you think once a week isn’t practical and realistic for you, then don’t. Don’t try to publish more often than you can just because others are doing so.
If you find a weekly deadline is too much, try twice or once a month. It’s okay to experiment to see what works.
Have a stack of blog post ideas you can use
Write a list of blog post ideas.
Having this list will come in handy when you find yourself stuck. You don’t have to publish everything you write on that list. It’s okay to be spontaneous. The purpose of your list is to give you a guideline and inspiration to write.
After creating that list…
Develop a content calendar
A content calendar is handy especially if you want to write blog posts for special occasions or holidays.
It also gives you a bird’s eye view of your posts so you can plan better. Using the list you just made, assign a date for each post. Again, you don’t have to stick with it. You can allow yourself to be spontaneous.
Treat your blog subscribers like paying customers
You raise the bar for content creation if you treat your readers as paying customers. Not all your blog subscribers are paying customers. But if you can give away free content, you give readers the impression that your paid products and services are more valuable.
Read. A lot.
Don’t allow your well to run dry. It will if you keep on writing but never reading. Read voraciously. Read fiction and non-fiction. Believe me; even romance novels can teach how to write better!
Remember why you blog
You blog because you have a message to share. Maybe you’re a life coach and you want other people to have better relationships. Maybe you’re a health and wellness coach and you want other people to live a happy and healthy life.
Don’t let your blog fizzle out.
Let the world hear your message through your blog.
So go ahead, keep those blog posts coming.